Career

Jarryd David Addinall

Head of Product — Online Grocery

York · jarryddaddinall@gmail.com · LinkedIn

Seasoned Lead Product Manager with 10+ years of experience driving B2C product innovation, customer satisfaction, and revenue growth. I build high-performing teams that enhance user experiences on apps and websites, delivering impactful solutions.

With a background in consulting, finance, and retail, I lead online grocery product at Asda and previously shaped customer-facing product teams at Tesco. I thrive on mentoring teams, fostering cross-functional collaboration, and driving positive change through a human-centered approach. Passionate about health, sports, and music, I’m always eager to apply my expertise in new areas.

Work experience

Asda

Jan 2026 – Present

Head of Product — Online Grocery

Leading product for Asda’s online grocery experience — setting direction across the digital shopping journey, partnering with engineering, design, and operations, and driving measurable improvements in customer experience and commercial performance.

Tesco

Apr 2021 – Dec 2025

Lead Product Manager — Checkout, Payments & Order Management

  • Led 4 product managers and their development teams, driving improvements in checkout conversion, payment integration, and orders & returns.
  • Delivered a large-scale payment gateway upgrade, enhancing transaction flow and security.
  • Optimized customer experience metrics by reducing friction in orders and returns.
  • Partnered with engineering, design, and business teams to align on key deliverables.

Lead Product Manager — Search, Navigation & Product Discovery

  • Led top-of-funnel optimizations for Tesco’s app and website, enhancing homepage, search, browsing, and product tiles to drive engagement and discovery.
  • Led a team of six product managers within a 20+ member group, introducing new shopping experiences like category and brand pages while guiding teams to deliver impactful solutions.
  • Used data-driven strategies to refine navigation and user journeys.
  • Delivered £29M+ in annual revenue by increasing basket size and retention.

Lead Product Manager — Fulfilment & Baskets

  • Led the development of basket and slots on Tesco’s app and website, driving revenue and enhancing customer experience.
  • Managed and mentored 4 product managers & the wider team, improving conversion through feature enhancements.
  • Designed strategies to boost engagement, streamline booking and basket functionality, and refine user journeys.
  • Aligned product goals with business objectives through cross-functional collaboration, increasing revenue and customer satisfaction.

Senior Product Manager — Instore App

As Senior Product Manager at Tesco, I led the creation of the first in-store shopping experience on the grocery app, laying the foundations for the digital strategy. This innovation, integral to Tesco's omnichannel approach, was rigorously A/B tested and iterated based on customer feedback. It also introduced tracking for in-store shopper profitability and continues to drive significant month-on-month usage.

AND Digital

Aug 2018 – Mar 2021

Product Principal & Product Delivery Lead

Led an 11-member cross-functional squad, as well as a member of the leadership team, driving product and project delivery.

Industry impact

  • Insurance & Financial Support: Focused on refining ways of working and product discovery to improve operational efficiency.
  • Sports Psychology (Start-up): Identified future product opportunities and integrated mental wellness into performance metrics.
  • Retail (Building Materials, Established): Led discovery sessions to explore future product opportunities, boosting customer engagement and revenue opportunities.

Standard Bank Group

Oct 2014 – Jul 2018

Digital Product Manager — International, Youth & Retail Apps

Led high-impact digital banking initiatives across international, youth, and retail banking, focusing on empowering customers to seamlessly transition to self-service.

  • International Banking: Defined product vision, led discovery, and optimized web banking experiences.
  • Youth Banking: Built South Africa’s first youth banking app (ages 7–12), integrating financial literacy and parental controls.
  • Retail Banking: Launched digital platforms for home loans, vehicle finance, and retail insurance, including the first digital vehicle finance platform and an award-winning home insurance claims app.

Freethinking Business Consultants

Sep 2013 – Oct 2014

Product Owner

Consulted on Standard Bank’s new banking app project, contributing to its success and earning a permanent position after six months.

Mutual & Federal

Aug 2005 – Sep 2013

Product Support Specialist & Assistant Manager — Internal Systems

Led the optimization and digital transformation of insurance and accounting systems, improving internal processes and system efficiencies.

Financial Administrator

Managed corporate accounts reconciliation, ensuring compliance and accuracy in financial reporting.

Global Insulation

Jan 2005 – Jul 2005

Accounts and IT Support

General IT Support

Sports Direct

Feb 2004 – Nov 2004

Golf Technician

Sales of golf clubs to clients acquiring personalised golfing equipment.

Education

Awards & scholarships

Skills